AI slop.

AI slop is the generic, low-quality, obviously-AI output you get when nothing real is guiding the model. You've seen it: the bland stock-photo look, copy that could belong to any brand, design that screams "a machine made this in five seconds." It's the opposite of work that's undetectable and actually converts.

People blame the model and reach for a fancier tool. But a great model still produces slop without a proper brand system, because it has nothing specific to work from.

The fix is context. Give the model your brand, your voice, your references, the rules for how your stuff should look and sound, and the same model starts producing work you'd be happy to ship.